How consolidating our “Aha!” moments into one screen became our most popular page, plus the story of a dramatic redesign that kicked off a larger company initiative.

How a weekend redesign helped me get company-wide commitment to rebuild Moz Pro's UI/UX, what happened when it turned out to be too slow, and how we fixed that too.

How I used Claude as my design partner and lead developer to build an app that cut my monthly 4-hour bookkeeping task down to 30 minutes.

Hired to redesign the flagship product, I then convinced the company NOT to redesign it for 7 years, and instead, focus on more impactful releases to our clients.

How I convinced the company to finally bring our flagship product out of the stone ages to decrease cancellations, increase conversions, and increase user satisfaction.

How we modernized STAT incrementally through a repeatable design sprint process that kept UX ahead of Dev without sacrificing research, validation, or confidence in our decisions.

How I updated ePACT's Check-in/out flow to cut 300 interactions down to 6.

How I refined an MVP to save months of work for the devs, 9 hours of CS time a week, and increased the unique value of our product... all without a fancy UI.

A quick project with an extremely lean design process that decreased our Churn rate by 41%.

Reinvented how Bar charts can meet accessibility standards without sacrificing aesthetics.

How I rage-redesigned, SEO’ed, and rebuilt Arbutus Capital’s website, leading to a 24x increase in organic business enquiries.